WebAR

WebAR, sometimes written “Web AR,” is short for web-based augmented reality and facilitates the sharing of AR experiences through web browsers. This means that users can access scenes on their smartphones without having to download any sort of advanced software. WebAR is often more effective at engaging users, as most people don’t want to go through the effort of downloading an application just to view a single experience. By deploying WebAR, you can reach a broader audience, allowing people to  access your content quickly and easily. This is a great way to spread brand awareness and get consumers talking about your product or service.

Interactive WebAR is a type of AR that allows users to interact with the scene’s elements and is one of the most common types of augmented reality. Rather than simply watching an object in the metaverse, you can interact with that object, influencing the digital environment around you. The more interactive your experience, the more you can engage your audience and get them excited about your product or whatever it is you’re offering. Interactive AR is rising in popularity thanks to its effectiveness and ease of use. As technology evolves, these experiences are likely to become even more realistic, pulling viewers into digitally enhanced, unique worlds.

To get started creating this type of content, you might consider watching a WebAR demo to see how it’s done. Using a WebAR editor, you can design custom scenes to delight your audience. RealityBLU is a no-code platform that enables users to create and publish engaging AR scenes. With RealityBLU you can use your phone’s web browser to test AR experiences, placing and interacting with 3D objects to visualize your scenes before publishing them for your audience. Compatible with iPhone and Android, RealityBLU’s platform makes it easy to create unique AR experiences to help your brand stand out from the crowd.

WebAR Platforms

There are several WebAR platforms to help users create and publish WebAR content. One of the most well-known is My WebAR, an augmented reality platform for businesses. Unity is a My WebAR alternative, and Unity WebAR platforms allow users to create content for Unity. In addition to these platforms, Three.js, a JavaScript library, and application enable users to create augmented reality scenes using animated 3D computer graphics. Using a WebAR Three.js platform, you can get started creating AR scenes that excite your audience.

Additionally, you might use an open-source WebAR platform if you’re looking for something you can modify yourself. For example, if you determine that part of the software could be improved to better suit your creative purposes, you can alter the code to align with your AR objectives. Open source platforms offer several benefits, but being able to modify the source code is the greatest. Rather than being tied to a specific model or template, you can unleash your creativity and design experiences tailored specifically to your business. This is a great way to inject your brand voice into each aspect of your AR scene.

To learn more about WebAR platforms, you can view a Web AR tutorial. Several tutorials are offered for free online, demonstrating the uses for AR and how you can get started creating your own experiences. Different tutorials may be best for certain businesses, so you should try to find something that will allow you to design the type of experiences you’re wanting to create. For instance, some tutorials focus on how to create AR experiences for mobile, while others demonstrate the process of creating AR for desktop-based applications.

Web AR Examples

In addition to viewing tutorials, browsing different Web AR examples can give you a better idea of what this technology entails. If you’re interested in working with an open-source platform, you can view WebAR open source examples. Likewise, if you want to create Web AR for Google, you should use a Google Web AR platform. Ultimately, whether you’re using a Unity WebAR platform, a Google tool, or otherwise, it can be helpful to view a guide or tutorial so that you can jump right in and get started without issue. A Web AR demo can also serve as an inspiration for your own content.

One of the best examples of this technology was created by Purina. In this WebAR example, the pet food brand Purina used AR to create an experience in which users could watch a dog or cat through their smartphone screens, tracking their journey over a period of several days as they ate Purina food. You can also browse AR code examples to learn more about how QR/AR codes work. While deploying these codes is a relatively simple process, it can be useful to see exactly how they’re placed and how users can scan them on their smartphones.

RealityBLU provides case studies demonstrating how the platform has helped countless businesses create and publish AR experiences. In one example, the nonprofit organization Sister Schools deployed a QR code to produce a “holotwin” to engage users. This was used to collect donations and allowed users to see their donations at work. By working with RealityBLU, Sister Schools ran a successful fundraiser and even purchased its own WorldViewAR license so that it could continue creating AR experiences in-house. Examples like these showcase the wide-reaching impact of WebAR technology. Whether you’re a nonprofit like Sister Schools or a large organization looking to up your marketing game, AR can help you grow your business in new and exciting ways.

WebAR API

A WebAR API can allow you to design unique AR experiences for your audience. In many cases, you can also use WebAR technology in conjunction with platforms like GitHub. Whether you’re looking for MyWebAR GitHub, WebAR Rocks GitHub, WebAR Three.js tools, or otherwise, it’s worth browsing the platform to see how you can use different tools and software to create AR scenes. You might use a WebAR Unity GitHub tool, for instance, to create experiences for Unity. WebAR GitHub software can open the door to new possibilities for your business.

As with any other type of software, it can be helpful to view a Web AR tutorial to learn more about how these types of experiences are created. Diving into the world of AR can be intimidating—thankfully, you don’t have to go in blind. Tutorials offer a detailed look at AR creation, guiding you through each step of the process so that you can eventually get started making your own content. You might also turn to published examples by other businesses in your space for further inspiration.

The RealityBLU platform was designed with marketers and other creatives in mind and provides the tools for users to easily get started creating AR experiences, even if they’ve never done so before. RealityBLU also supports collaboration, allowing team members to work together on projects and remain on the same page in terms of their marketing efforts. The platform provides an easy-to-use dashboard detailing user progress and helping them effectively manage their AR campaigns. Working with a platform like RealityBLU can be a great way for beginners to get their feet wet and start experimenting with what WebAR has to offer.

WebAR JS

The WebAR JS library offers features such as marker- and location-based AR. By using AR.js GitHub tools, you can build engaging augmented reality experiences for your audience. Whether you’re interested in AR.js marker tools, AR-js NPM, AR-js GitHub, or are simply wanting to view an AR.js example, the library can provide you with numerous resources to improve the quality of your content and learn more about augmented reality experiences. You can also view an AR.js tutorial or AR.js react tool to get a better idea of how JavaScript works and how it can be used to create AR scenes.

However, even when accompanied by a Web AR tutorial, these programs can be difficult for the average user to understand. There’s a lot of complexity that goes into WebAR JS tools, and many businesses, understandably, fail to achieve success with these programs because they’re so hard to use. RealityBLU presents a helpful alternative to such platforms, enabling users—even those that lack coding or programming experience—to easily create and publish augmented reality scenes. With RealityBLU, you don’t even need to make new assets. You can just use your existing ones to get started creating innovative experiences.

What’s more, because RealityBLU offers a tiered pricing model, you can choose a plan that meets your AR creation needs and fits within your budget. To decide on the model that’s right for your business, choose your scene count and deployment strategy and RealityBLU will get started helping you find the perfect fit for your company. With RealityBLU, there’s no need for complex coding or difficult software. The platform makes it easy for all users to delve into the world of augmented reality. It also has options for both AppAR and WebAR, so whether you have an existing app or want to create scenes that users can experience just by visiting a website, RealityBLU has you covered.