3 min read
M.J. Anderson: Sep 12, 2023 11:30:00 AM
Using a green screen can be a fantastic tool for video production, but it requires attention to detail to ensure the best possible results. There are some obvious things to watch out for like eliminating the wrinkles in your green background and...
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1 min read
Mason Cook: Sep 11, 2023 11:45:00 AM
RealityBLU is a leading builder of immersive marketing technologies that can transport engaging digital experiences into a consumer’s physical world...
2 min read
Stefan Agustsson: Sep 5, 2023 2:51:03 PM
With the rapid evolution of technology, healthcare has entered an era where accessibility, patient engagement, and experiential understanding are...
2 min read
M.J. Anderson: Aug 31, 2023 4:14:48 PM
Augmented Reality (AR) has taken the digital world by storm, offering immersive experiences that blur the lines between the digital and the real....
2 min read
Stefan Agustsson: Aug 29, 2023 2:49:30 PM
The healthcare industry, known for its diverse range of services and offerings, has consistently embraced cutting-edge methods of communication and...
1 min read
Mason Cook: Aug 25, 2023 9:56:18 AM
RealityBLU is a leading builder of immersive marketing technologies that can transport people, places, and things into a consumer’s physical space....
1 min read
Stefan Agustsson: Aug 23, 2023 8:45:00 AM
Recently Joe Zeff from Joe Zeff Design showed us a great new process for creating Holotwins using a product from Adobe called Express. This super...
2 min read
M.J. Anderson: May 23, 2023 12:34:44 PM
In today's highly competitive sports market, sponsorship revenue plays a crucial role in fueling the success of professional teams. With the advent...
2 min read
Stefan Agustsson: May 11, 2023 12:07:03 PM
Motorsport, a realm defined by speed, adrenaline, and state-of-the-art technology, is now set to shift gears in fan engagement with RealityBLU's...
2 min read
Stefan Agustsson: May 10, 2023 8:30:00 AM
The sports marketing landscape is always evolving, with new technology presenting opportunities for marketers to create compelling sponsorship...
2 min read
M.J. Anderson: May 8, 2023 8:15:00 AM
The sports marketing landscape is continuously evolving, with new technologies and strategies emerging to help teams, leagues, and brands capture...
2 min read
Stefan Agustsson: May 5, 2023 3:00:00 PM
The rapid growth of Augmented Reality (AR) technology has brought about a transformation in various industries, and the world of sports betting is no...
2 min read
M.J. Anderson: Apr 27, 2023 11:06:50 AM
As the sports industry grapples with declining stadium attendance, teams, leagues, and sponsors are constantly exploring new ways to elevate the live...
2 min read
Stefan Agustsson: Apr 26, 2023 11:22:50 AM
2 min read
M.J. Anderson: Apr 20, 2023 8:15:00 AM
Augmented Reality (AR) technology has revolutionized various industries, and the sports world is no exception. AR is increasingly being used to...
1 min read
Stefan Agustsson: Apr 19, 2023 10:00:00 AM
The potential of groundbreaking innovations to reshape industries is always fascinating. Augmented reality (AR) is a technology transforming ticket...
3 min read
Stefan Agustsson: Apr 18, 2023 8:45:00 AM
Part 2
2 min read
Stefan Agustsson: Apr 17, 2023 9:00:00 AM
PART 1
3 min read
Stefan Agustsson: Apr 14, 2023 12:11:19 PM
The world of sports marketing is constantly evolving, as marketers continually search for new and innovative ways to engage fans and maximize...
1 min read
Stefan Agustsson: Apr 13, 2023 10:30:00 AM
Fantasy sports have been a popular pastime for sports enthusiasts for several years, but the introduction of augmented reality (AR) technology has...
2 min read
Stefan Agustsson: Apr 12, 2023 7:45:00 AM
The world of advertising is continuously evolving as cutting-edge technologies reshape the way brands engage with their audiences. One such...
2 min read
Stefan Agustsson: Apr 11, 2023 11:30:00 AM
The sports memorabilia landscape is experiencing a major transformation as digital advancements redefine fan engagement with their favorite teams and...
2 min read
Stefan Agustsson: Apr 10, 2023 8:30:00 AM
Sports fans are known for their passion and dedication, and one of the most thrilling experiences for any fan is to visit their favorite team's...
2 min read
Stefan Agustsson: Apr 7, 2023 8:15:00 AM
In recent years, the sports marketing landscape has experienced a significant transformation due to the rapid advancements in technology. One of the...
3 min read
Stefan Agustsson: Apr 6, 2023 11:54:41 AM
I hope you're all having a fantastic day. Today, we're going to dive into a topic that has been making headlines in the tech world – Apple's entry...
1 min read
Stefan Agustsson: Feb 23, 2023 12:37:57 PM
Madison, WI - The University Bookstore, in partnership with Wisconsin Badgers Point Guard Chucky Hepburn and RealityBLU, is excited to announce the...
5 min read
Stefan Agustsson: Nov 10, 2022 10:12:42 AM
Introduction Augmented reality (AR) is a powerful tool that can be used to enhance your user experience. This technology has been around for...
1 min read
Stefan Agustsson: Apr 26, 2022 9:00:00 AM
Endurance Warranty Services (Chicago, IL), which offers high-quality extended auto protection plans, has chosen RealityBLU as its augmented reality...
1 min read
Stefan Agustsson: Mar 18, 2022 9:11:28 AM
RealityBLU, creator of the WorldViewAR augmented reality (AR) creation platform, has launched its Portal Builder, a customer-facing solution that...
1 min read
M.J. Anderson: Mar 8, 2022 9:18:00 AM
RealityBLU’s WorldViewAR platform is being used by Sister Schools, a nonprofit in the Pacific Northwest, to boost its donations and benefit school...
3 min read
Stefan Agustsson: Feb 28, 2022 7:00:00 AM
Why NFTs Matter, Even if You’re Not a Techie
3 min read
M.J. Anderson: Feb 24, 2022 11:41:53 AM
Lacrosse Legend Kyle Harrison Chooses RealityBLU as Marketing Partner
2 min read
Stefan Agustsson: Dec 15, 2021 10:12:34 AM
RealityBLU announces it is making it easier for content creators of all sizes to enter the metaverse by powering its immersive marketing platform...
2 min read
Stefan Agustsson: Sep 30, 2021 3:43:43 PM
RealityBLU today announced it has signed on with DAPY as their augmented reality partner for pre-engineering prototyping and consumer packaged goods...
1 min read
M.J. Anderson: May 12, 2021 10:57:45 AM
With around 65% of the world’s population being visual learners, meaning they remember things better when they look at them overusing any other...
1 min read
M.J. Anderson: Apr 13, 2021 7:49:27 AM
Navigating the volatility of the Covid-19 economy has been a continuous challenge for agencies. Clients are relying heavily on their marketers to be...
2 min read
Stefan Agustsson: Apr 7, 2021 10:52:10 AM
Augmented Reality (AR) as a category is a very large ecosystem of possibilities. There is an abundance of opportunities for scene deployments,...
1 min read
Stefan Agustsson: Jan 25, 2021 9:11:55 AM
One of the hottest topics in the AR and creative communities is the development of WebAR technology that enables users to access AR scenes via a...
2 min read
M.J. Anderson: Dec 29, 2020 12:03:14 PM
“Our customers aren’t using AR.”
1 min read
Stefan Agustsson: Dec 17, 2020 3:29:22 PM
As a marketing specialist, I realize the day-to-day challenges in staying ahead of the curve with the latest marketing initiatives. AppAR and WebAR...
1 min read
Stefan Agustsson: Dec 7, 2020 11:21:25 AM
In 2018, our family decided to sell our new construction home in a treeless neighborhood and move into a 40-year-old raised ranch with original...
2 min read
Stefan Agustsson: Mar 11, 2020 3:55:36 PM
RealityBLU advances to the semi-final round of the 17th Annual Wisconsin Governor’s Business Plan Contest, according to...
2 min read
M.J. Anderson: Oct 12, 2019 10:32:53 AM
RealityBLU turns printed content into interactive, personalized mobile experiences that drive revenue and customer loyalty
2 min read
M.J. Anderson: Oct 12, 2019 10:22:45 AM
Leveraged BLUairspace® to build interactive AR experiences to support the launch of a Fortune 500 Company product
2 min read
M.J. Anderson: Oct 12, 2019 10:14:48 AM
Together RealityBLU and PolyPixel offer end-to-end services for implementing...
1 min read
M.J. Anderson: Feb 22, 2019 7:49:25 AM
The United States Postal Services is interested in staying relevant within the marketing mix. ...
1 min read
M.J. Anderson: Feb 7, 2019 8:10:57 AM
Public awareness and damage prevention company...
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M.J. Anderson: Jan 8, 2019 8:14:21 AM
Why limit your creativity to a certain type of AR? Square pegs do not fit into round holes and...
2 min read
M.J. Anderson: Jan 4, 2019 8:22:04 AM
All you marketing folks out there, what are your goals for the 2019 fiscal year?
3 min read
M.J. Anderson: Nov 9, 2018 8:26:38 AM
PRINT18 wrapped up a few weeks ago While virtual reality (VR) and augmented reality (AR) have been...
2 min read
M.J. Anderson: Jun 7, 2018 9:44:14 AM
When was the last time those words came out of your mouth?? Yeah, we can’t remember either! RealityBLU
1 min read
M.J. Anderson: May 29, 2018 3:46:20 PM
Location-Based AR allows you to deliver relevant content based on the person’s actual location in the real world.
2 min read
M.J. Anderson: May 24, 2018 3:55:01 PM
AI, VR, AR… “Where do I begin” “Who can do this” “Who can I trust to implement...
M.J. Anderson: Jun 19, 2017 4:09:02 PM
Augmented Reality is the state of imposing virtual media elements on one’s view of the real world, either through a small screen...
1 min read
M.J. Anderson: Jun 19, 2017 4:03:43 PM
You might be used to reaching your customers through print, but have you considered the benefits of...
1 min read
M.J. Anderson: Jun 19, 2017 3:40:24 PM
The way we consume media has changed. Your customer has a mobile device in their pocket, and they expect your brand to...
