3) Print Service Providers are embracing AR Print service providers (PSPs) are in a competitive market. Many were reluctant to evolve their business and embrace digital marketing 15+ years ago and have been playing play catch up ever since. PSPs don’t want to make that same mistake with AR. AR is a viable business application and adds a direct connection from any printed material – label, sales collateral, credit card bill and more – to a mobile device. Print services providers are in a unique position to expand their value proposition by integrating AR into their existing offerings and workflows. Print18 was the ideal place for PSPs to see AR platforms and campaigns in action. In addition to Solimar, companies like Konica Minolta had areas dedicated to helping PSP understand and capitalize on the AR opportunity in print. The PSPs we spoke with at the show saw the immediate possibilities AR could provide their business and customers. The RealityBLU® Advantage At PRINT18, attendees saw a real-time, personalized demonstration of the BLUairspace ® Augmented Reality platform. The experience demonstrated how printers and their customers can combine AR with print to generate new customer interactions and revenue-generating opportunities. BLUairspace is a cloud-based platform that aligns with current production workflows and is highly scalable allowing a company, agency or PSP to manage one or hundreds of accounts, campaigns, and experiences. After seeing the BLUairspace platform, a large PSP commented, “I can see so many opportunities (for BLUairspace) that will support my sales reps and ultimately our end users.” Interested in learning more? Watch my PRINT18 video with David Zwang from 'WhatTheyThink'. Or contact RealityBLU for a demo.
M.J. Anderson is the Chief Experience Officer, RealityBLU. Contact the team here.
M.J. Anderson: Sep 12, 2023 11:30:00 AM
Mason Cook: Sep 11, 2023 11:45:00 AM
Stefan Agustsson: Sep 5, 2023 2:51:03 PM
M.J. Anderson